SEO Company Nowra – Beware the SEO Traps.
SEO Agencies in Nowra may all look the very same, but if you get enough information you can protect yourself from falling into ploys.
Several years ago when I was learning the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular business was well known in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, around a range of keywords. I was excited and money began to come in every day from online sales. I recall asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the issue? And I am sure that lots of Nowra business would have done the same thing.
One day I will never forget I did my typical keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some kind of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Nowra that know a bit about the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Nowra, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you directly don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses cheapo and outdated techniques. Even when you 100 % outsource your online marketing you still should know what’s happening. Never lose sight of the fact that it’s your business, your livelihood.
Keeping that in mind, here are some questions for you to ask when trying to find a Nowra SEO Company.
- Does the SEO firm have the capability to do all aspects of web design and coding?
- Will they also analyse your competitors’ sites and businesses to establish which sites in your industry are performing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO Company handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO Company wanting to understand your sales process?
- How do they handle reporting and communication?
- Do they offer you quick-fix promises?
If you are searching for a few suggestions and pieces of advice that will help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer all of your questions. Contact Internet Marketing Experts Nowra on 1300 595 013 or visit, www.internetmarketingexpertsNowra.com.au.